Wednesday, September 20, 2006

War On Drugs Targeting Their Prime Audience

White House Uploads Anti-drug Videos to YouTube

Finally, the government is starting to lean towards the generation that is growing up right now. The government has learned that the best way to target people 25 and younger anymore is through the internet and on a website that has been attracting a lot of peoples' attention lately. YouTube, a website where you can download videos, has been extended to be a platform for the government to continue the War On Drugs. I think it is interesting to see that through the years, that the target is younger people and the media is the internet. Things have changed so much from media to media and from target to target. They also tried humor in these videos to catch the attention of younger people. Hopefully, it will help to deter kids from trying illegal substances. Through videos like this the digital divide is working its way to be smaller because people are able to just go online and see whatever they want to see. These type of videos help kids who spend most of their time on the computer nowadays. This makes a difference when people start to think about policies that have to deal with younger adults because the amount of time younger adults are on the internet is amazing. So for the White House to actually see this as a big thing is great because hopefully they will start bringing more policies out online and allowing younger adults to be more involved in what is going on in the nation.

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